In order to make the most out of these networks, many professionals started researching on the best and efficient most ways of expanding the usage of such media networks. You can easily differentiate between social networking and business networking as there are various portals which are specifically for business use and abhor social networks. For example, linkedIn.com is one of the business networking portal promoting business advertisements and development. Likewise, Facebook is a pure social portal but it is being widely used for business purposes. It cannot be considered un-ethical as it would have been like this, the portals must have restriction or distinct accounts for business networking.
Social networks like facebook and twitter offer great opportunities for business networking but in order to maximize productivity the best use is under few limitations. Considering free social networks, facebook is among the top most portals being used for building up business profiles. It obviously has to start with a personal profile which can later lead to the creation of various friends list including family, business and friends. A better and recommended technique to bring up your business profile is to create a fan page. This allows marketing any commodity, business or service directly adhering the rules of the social networking portal being used i.e. Facebook. This is extremely as per the search engine optimization point of view as Google gives preference to a fan page over personal sites. On top Google also indexes fan pages and not personal sites.
Twitter is slightly different from other social networking portals as it allows having multiple profiles at the same time. This is best to tell apart the business profile from the social profile permitting you to promote businesses on a separate page instead of using the personal profile.
Make yourself one thing clear that social networking portals are best for the businesses only because people prefer doing business with people they know and are comfortable with. The marketing strategy should be efficiently planned in order to give it a genuine gesture without faking the concept and reasons behind. Make sure that your marketing strategy is complimenting the chosen networking portal compliments and its policies to endure worthy and quick returns on your investment.
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