7 Key Tips For Effective Online Video Marketing and Production
Article by Eric Pratt
New statistics released last week in a CNN Money report state that the use of online video is up significantly in the last year.
?Last year, video comprised the majority of consumer Internet traffic for the first time, making up 53% of all uploads and downloads.
By 2015, video traffic will more than quadruple, and the Internet will be two-thirds made up of video??
Videos are the key tool in online marketing today. YouTube has revolutionized the internet through its video content and we, as marketers, must embrace that technology. Yes, YouTube celebrated its sixth birthday last month, and they shared a couple of impressive new statistics: 48 hours of video are now uploaded per minute, and YouTube has surpassed 3 billion views per day.
This generation grew up with television and movies, people enjoy the ?entertainment factor? which reinforces the concept that when people look at a screen, they want to watch something live not just read a lot of text.
A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online videos than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.
?2010 was a very positive year for the digital media industry, highlighted by a strong rebound in e-commerce spending , significant innovation and increased demand for online advertising, and an explosion in digital content consumption across multiple platforms,? said comScore chairman Gian Fulgoni. ?As we embark on a promising 2011, marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalize on key trends that can drive their business into the future.?
So how can you produce your own videos and effectively use them on your site? Here are some video production tips from a pro in the industry.
Insist on Good Lighting
This is the most important aspect of your video production is lighting. Most small businesses are using lower end video cameras to produce videos for their website and social media campaigns. They work well as long as there is adequate lighting and since light is directly relative to the light that is getting in through the lens, the smaller the lens the less light that gets into the video. A low cost alternative is to go to Home Depot, get some of those aluminum lights (sometimes referred to as chicken lights) and a soft white bulb. For less that you have a solution to your video lighting problem.
Quality Audio is a must
It is important to have good audio when you are producing a video for online purposes. The solution: a good microphone. There are many options for good microphones at places like Radio Shack for under 0.00. Also, if you using a flip video, try to have a noise free environment when you shoot- it will make all the difference in your audio quality.
Use a Tripod
The mistake many do-it-yourself videographers make is trying to shoot without a tripod and afterwards they find quality is just not there. It?s a good idea to mount your digital camera on a tripod whenever you can?your results will look far less jerky than using a handheld camera. Also, when you focus your video, watch not to have too much space between the top of the head and the screen.
Write a script and practice before going live
Even the most professional of speakers have a script to work from so why wouldn?t you? Even if you ad lib during your presentation, you have a guideline that will help you stay on track.
Brand your videos
Whether you are a small business marketing your services or a large company marketing a product, videos can improve your online brand. Pull out all of your marketing materials and utilize your graphics and logos to continue to brand your company. You might want to discuss how to build your brand with a Denver branding company.
Don?t be afraid of video
Video is where your true personality comes through so be yourself and avoid the nervous twitches while you are being taped. The one good thing about video is the editing feature so do not be afraid to make a mistake or say the wrong thing.
Get professional help
If you are still concerned about getting the best quality video on your website, hire a professional. For top notch videos on your website, email campaign or Denver social media marketing, hire a professional Denver marketing services company to help you produce and edit your videos and strategically place them into your online marketing sites.
Video is here to stay and growing at break neck speeds: time to incorporate it into your Denver online marketing strategy.
About the Author
Revenue River Marketing specializes in Denver marketing, branding, social media marketing and web development services for the Colorado Front Range area as well as several related business technology and media services. Contact us at (720) 344-5020 or visit us at http://www.revriv.com/.
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