[unable to retrieve full-text content]Let's face it, people are very visual. Putting dye in soap products is probably one of the first and cheapest forms of marketing. The color can and will be changed to make the product stand out more, therefore, it will get purchased more frequently. Florists, carpenters, and every processed food manufacturer clearly reveals on its box all the numbered colors that go into changing the appearance of certain foods.
Source: http://ezinearticles.com/6394847
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