Tuesday, June 28, 2011
The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will drive overall US social gaming revenues to $1.09 billion this year, eMarketer estimates, up from $856 billion in 2010.
Nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010.
Revenues from virtual goods make up the majority of overall social gaming revenues, accounting for $510 million in revenues in 2010. eMarketer estimates social gaming sites will earn $653 million in virtual goods revenues this year, compared to just $192 million in ad revenues and $248 million in lead-generation offers.
The related report, Social Gaming: Marketers Make Their Move, is available exclusively for eMarketer Total Access clients. Click here to learn more.
Source: http://www.emarketer.com/blog/index.php/quick-stat-social-gaming-revenues-pass-1-billion-year/
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